Latinos ayudando a latinos
The Hispanic Market
Hispanics are known to be digitally savvy and spend more time online when compared to other groups in the U.S. Hispanic smartphone users spend almost 10.5 hours a week on the internet, compared to 8.4 hours for the general population.
To stay ahead of the game, redesigning your website to include translation and localization aimed at Hispanics is the key to creating an authentic and engaging online experience that boosts loyalty and optimizes sales conversions from this valuable market segment.
Source: “The US Hispanic Market is Growing – Here’s how to reach it” localizejs.com
Hispanics are known to be digitally savvy and actually spend more time online when compared to other groups in the US. In fact, Hispanic users of smartphones spend almost 10.5 hours per week on the internet, compared to the average of 8.4 hours for the population in general.
To stay ahead of the game, redesigning your website to include translation and localization aimed at Hispanics is the key to creating an authentic, engaging, online experience that boosts loyalty and optimizes sales conversions from this valuable market segment.
Hispanic Buying Power
According to Census Projections by Pew Research, with a population of 62.3 million and growing, Hispanics account for half of all U.S. population growth between 2010 and 2019.
With total P.O.C. combined representing 95% of growth during the same period, the shift to a multicultural majority is underway. For the next 40 years, Hispanics will continue to be the primary contributors to the total U.S. population growth— comprising 53% of the growth in just the next five years and 68% of the growth through 2060.
Despite commanding USD 1.7 trillion in buying power, corporate focus on the Hispanic population continues to lag.
Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, June 2019